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With nearly 40 million inhabitants and a strategic location in the heart of Europe, Poland is an excellent sales market.
Poland, a country with an impressive history, a dynamic economy, and a population that is increasingly embracing online shopping, offers enormous opportunities for e-commerce companies. Its strategic location in the heart of Europe and a population of nearly 40 million people make it an attractive market, especially for neighboring countries like Germany. However, in addition to these obvious reasons, there are a variety of factors that make the Polish online market particularly lucrative for foreign sellers. Here are some of the most compelling reasons why e-commerce companies should consider selling in Poland.
According to a study by Gemius, the value of the Polish e-commerce market is expected to increase by over 94 billion PLN by 2027, reaching an impressive total value of 187 billion PLN. This highlights the enormous potential and dynamic development of online commerce in Poland.
Poland has significantly invested in its logistics infrastructure in recent years. This provides foreign retailers with excellent networks through which they can bring their products to the Polish market quickly and cost-effectively.
The Polish community is one of the largest minorities in the United Kingdom, which naturally creates strong ties between the two countries. Many Poles who have lived or are currently living in the UK are familiar with British products and brands, which can facilitate their acceptance and influence their willingness to purchase British brands.
Allegro, a horizontal B2C trading platform, has been a mainstay on the Polish market for 24 years. The year 2023 proved to be another successful one for Allegro, producing an impressive Gross Merchandise Volume (GMV) of 54.8 billion PLN. With a GMV growth increase of 10.9% compared to the previous year, Allegro is looking optimistically toward 2024 and the upcoming international expansion.
In a spontaneous survey about e-commerce platforms in Poland, 87% of respondents mentioned Allegro, while only 39% mentioned OLX and 20% mentioned Zalando. Amazon and other platforms were each mentioned by a mere 15% of respondents. These figures demonstrate the dominant market position and strong influence of Allegro on the Polish online retail market. Source: ‘E-commerce in Poland 2023 Report’ by Gemius 2023.
22 million
visitors
19.6 million
active buyers
400 million
listings
The platform’s growth is not limited to Poland. Allegro has acquired the Mall Group and WE|DO, expanding its presence in countries such
as the Czech Republic, Slovakia, Slovenia, Hungary, and Croatia.
With the launch of allegro.cz in July 2023, foreign sellers now have the opportunity to offer their products on the Czech market as well. This opportunity has extended to the Slovak market with the introduction of allegro.sk in March 2024. Sellers can leverage the recognition of the Mall Group and rely on the logistics network of InPost (First Mile), WE|DO, Zásilkovna, DHL, or DPD.
Products in stock with a full liability guarantee
No contracts or negotiations with carriers
Fast shipping and eco-friendly packaging
24/7 post-sale customer service
Handling of returns (complete goods/defective goods)
Products in stock with a full liability guarantee
No contracts or negotiations with carriers
Fast shipping and eco-friendly packaging
24/7 post-sale customer service
Handling of returns (complete goods/defective goods)
For an annual fee of 59.90 PLN, Smart! offers free delivery and free returns at pickup stations.
Smart! is a product that has removed the biggest hurdle for customers to shop more online—the delivery costs and the numerous delivery options.
Allegro Smart! has become synonymous with convenient and economical online shopping in everyday language.
Get in touch with a consultant from the ‘Sale in Poland’ team or start directly by registering in Allegro’s seller portal. Take advantage of the wide range of support that Allegro offers. Allegro is your path to success in Poland!
