In an era of digitalisation and rapid technological development, marketplaces are becoming an increasingly significant element of European e-commerce. These multifunctional platforms offer a wide range of products, simplifying online shopping for both consumers and sellers. The COVID-19 pandemic further accelerated the adoption of e-commerce, highlighting the importance of marketplaces in meeting the growing demand for online shopping.

The Czech Republic, home to 10.7 million people, stands out in Europe with its remarkable density of online shops. With five online stores per 1,000 inhabitants, the country holds a European record. This unique characteristic of the Czech e-commerce market reflects not only increasing digitalisation and shifting consumer behaviours but also the dynamic growth of the local digital economy. In this article, we take a closer look at the distinctive features of the Czech e-commerce market, examining its key strengths, challenges, and innovations that contribute to its unique character. Let’s dive in!

Imagine having the opportunity to launch your own store in a bustling, fast-growing market. That’s exactly what the Polish e-commerce landscape offers. It’s a market brimming with potential, but it’s not without its challenges. So, is starting an online store in Poland worth considering? The answer isn’t straightforward, but it could be pivotal for your business success.

As many as 76% of Poles prefer BLIK as their go-to payment method when shopping online, according to Tpay's report "How Poles Shop Online 2023." BLIK's dominant position in the electronic payments market not only reflects its popularity but also points to an ongoing, profound shift in the way Polish consumers approach e-commerce. In this article, we'll take a closer look not only at BLIK but also at other popular payment methods like card payments, instant bank transfers, and digital wallets.