Poland’s e-commerce market is growing dynamically, with marketplace platforms playing a key role in this development. These platforms have become a central hub where millions of users can compare products, prices, and reviews, allowing them to make the best purchasing decisions. In 2024, the Polish e-commerce market has reached a new level of maturity, attracting both domestic and international players who are introducing innovative solutions and offering a wide range of products.

E-commerce in Poland is currently experiencing dynamic growth, gaining popularity among an ever-widening group of consumers. In recent years, online shopping has become an integral part of daily life for Poles, a trend fuelled by both technological progress and evolving shopping habits. The increasing popularity of e-commerce can be attributed to several key factors: convenience, time savings, a wide range of products, and attractive prices.

International expansion is no longer just a trend; it’s a necessity for businesses seeking new growth opportunities. British retailers looking for attractive markets should pay close attention to Poland. With a growing economy and a population nearing 40 million, Poland presents unique opportunities for Western European businesses. Its strategic location as a gateway to Eastern Europe, strong economic ties with the UK, and stable investment climate make Poland an ideal market for British companies aiming to expand their operations.

E-commerce in Poland is a rapidly growing sector of the economy that has gained particular significance in recent years. The acceleration of its growth became especially evident during the COVID-19 pandemic, when consumers shifted en masse to online shopping. Among the e-commerce platforms operating in Poland, Allegro remains the undisputed leader, having dominated the market for years and offering a wide range of products and services to millions of users.