Marketplaces in Europe – can they dominate e-commerce?
In an era of digitalisation and rapid technological development, marketplaces are becoming an increasingly significant element of European e-commerce. These multifunctional platforms offer a wide range of products, simplifying online shopping for both consumers and sellers. The COVID-19 pandemic further accelerated the adoption of e-commerce, highlighting the importance of marketplaces in meeting the growing demand for online shopping.
The Czech e-commerce market – what You should know
The Czech Republic, home to 10.7 million people, stands out in Europe with its remarkable density of online shops. With five online stores per 1,000 inhabitants, the country holds a European record. This unique characteristic of the Czech e-commerce market reflects not only increasing digitalisation and shifting consumer behaviours but also the dynamic growth of the local digital economy. In this article, we take a closer look at the distinctive features of the Czech e-commerce market, examining its key strengths, challenges, and innovations that contribute to its unique character. Let’s dive in!
Is starting an online store in Poland always a good idea?
Imagine having the opportunity to launch your own store in a bustling, fast-growing market. That’s exactly what the Polish e-commerce landscape offers. It’s a market brimming with potential, but it’s not without its challenges. So, is starting an online store in Poland worth considering? The answer isn’t straightforward, but it could be pivotal for your business success.
The most popular payment methods in Poland – discover the leader
As many as 76% of Poles prefer BLIK as their go-to payment method when shopping online, according to Tpay’s report “How Poles Shop Online 2023.” BLIK’s dominant position in the electronic payments market not only reflects its popularity but also points to an ongoing, profound shift in the way Polish consumers approach e-commerce. In this article, we’ll take a closer look not only at BLIK but also at other popular payment methods like card payments, instant bank transfers, and digital wallets.
Top 5 most popular marketplace platforms in Poland in 2024
Poland’s e-commerce market is growing dynamically, with marketplace platforms playing a key role in this development. These platforms have become a central hub where millions of users can compare products, prices, and reviews, allowing them to make the best purchasing decisions. In 2024, the Polish e-commerce market has reached a new level of maturity, attracting both domestic and international players who are introducing innovative solutions and offering a wide range of products.
Online shopping in Poland – why do Poles love shopping online?
E-commerce in Poland is currently experiencing dynamic growth, gaining popularity among an ever-widening group of consumers. In recent years, online shopping has become an integral part of daily life for Poles, a trend fuelled by both technological progress and evolving shopping habits. The increasing popularity of e-commerce can be attributed to several key factors: convenience, time savings, a wide range of products, and attractive prices.
Why expanding into Poland is an opportunity for British retailers?
International expansion is no longer just a trend; it’s a necessity for businesses seeking new growth opportunities. British retailers looking for attractive markets should pay close attention to Poland. With a growing economy and a population nearing 40 million, Poland presents unique opportunities for Western European businesses. Its strategic location as a gateway to Eastern Europe, strong economic ties with the UK, and stable investment climate make Poland an ideal market for British companies aiming to expand their operations.
Poland’s e-commerce market – trends, growth, and key insights
E-commerce in Poland is a rapidly growing sector of the economy that has gained particular significance in recent years. The acceleration of its growth became especially evident during the COVID-19 pandemic, when consumers shifted en masse to online shopping. Among the e-commerce platforms operating in Poland, Allegro remains the undisputed leader, having dominated the market for years and offering a wide range of products and services to millions of users.
Expansion of online retailers in Eastern Europe – e-commerce opportunities
The expansion of online stores into the Eastern European market presents significant growth opportunities for e-commerce retailers. By strategically entering this region, businesses can extend their reach and capitalize on the dynamic changes in online trade. A standout example of e-commerce success in Eastern Europe is Allegro, Poland’s leading marketplace. It demonstrates how well-established local players can tap into the potential of the region.
How Brexit can boost your sales success in Poland?
Brexit has undoubtedly transformed the way British companies engage in international trade, particularly with EU countries. While initially seen as a barrier, for entrepreneurial firms it can serve as an unexpected springboard for success in new markets, especially in Poland. In this article, we explore how to skillfully navigate these new waters and turn challenges into opportunities.
